pillows of hope archive - Deep Sleep
Field Report · Beirut, Lebanon

A thread between two wars.

In 2024, a 28-year-old software founder and his mother started sewing pillows for displaced families at his uncle's workshop on Corniche el Mazraa. When war returned to Lebanon in 2026, so did they — this time with a name Lebanon already trusted.

19,000+
Pillows, 2024–2026
300+
Volunteers, both responses
114
Donors, 2024 response
25+
Media outlets
01 — The Story

How a family pillow business became a national relief effort

When the bombing began in 2024, Moukhtar Itani did not evacuate and he did not wait for someone else to act. The 28-year-old, a computer science graduate who runs Apex Solutions SARL, his own software development company, turned to something his family already knew how to do. It started at his uncle's workshop on Corniche el Mazraa in Beirut, where Deep Sleep — the pillow and lounging-furniture business Moukhtar's family had built since 2018 — had spare fabric, sewing machines, and a mother, Nada Makkouk, who knew exactly how to use them. Using their own savings, mother and son began stitching pillows there for people who had just lost theirs.

The workshop couldn't hold what came next. As word spread, the effort poured out of that single space and into homes and workshops across the city — volunteers sewing on their own machines, pop-up stations opening wherever there was room. Neighbors donated fabric. Strangers asked how to help.

Within weeks, what had started at a single workshop moved into a citywide network of over 100 volunteers sewing from home machines and pop-up stations across Lebanon. By the time the 2024 response wound down, the family-turned-movement had given away more than 12,000 pillows for free, backed by over $14,000 in donations from 114 donors around the world — and a production line capable of turning out 1,500 pillows a day at its peak.

"I started with what I had. And it grew from there." — Moukhtar Itani, Founder & Executive Officer, to L'Orient Today

The initiative went quiet in 2025 — not out of retreat, but preparation. The team used the lull to build the systems they hadn't had time for the first time around: a way to document requests, track daily production capacity, and schedule deliveries before the next crisis, not during it. That discipline mattered because, unlike 2024, the 2026 team wasn't always on the ground inside every shelter — production was their focus, so they built a network of trusted partners to carry pillows the rest of the way, with photo and video proof of every delivery.

They didn't have to wait long to find out if it would hold. When the war escalated again in 2026, people were already asking if Pillows of Hope would return before the team had even announced anything. Beirut Art Center in Sin El Fil offered its space, and the initiative relaunched from a safer, more organized production hub — this time led operationally by Ibrahim Zaraket, with Mohammad Itani carrying the story to press across Lebanon and abroad.

"If one door closes, another opens. In the end, the alternative was even better." — Ibrahim Zaraket, Operations Officer, to the Asfari Institute, AUB

What hasn't changed between the two wars is the reason any of this exists at all. As Itani put it to the Asfari Institute, displaced families kept telling the team the pillow they made was better than the one left behind — proof, he said, of how much something this simple can matter when almost everything else has been taken.

02 — Who's Behind It

One family, four roles, two wartime responses

Pillows of Hope has always run on family labor and a small circle of trusted operators — not a large NGO structure. Here's who keeps it moving.

MI

Moukhtar Itani

Founder & Executive Officer

Computer science graduate of Rafik Hariri University and founder of Deep Sleep, alongside Apex Solutions SARL, his software company. Turned the family furniture brand into a wartime relief operation in 2024, and led the systems overhaul that let it relaunch fast in 2026.

NM

Nada Makkouk

Co-Founder, Deep Sleep

Moukhtar's mother and the hands behind the very first pillows, sewn in 2024 using the family's own savings. Deep Sleep — and the initiative it gave rise to — carries her craft at its core.

IZ

Ibrahim Zaraket

Operations Officer

Runs logistics, production scheduling, and the volunteer network. Secured Beirut Art Center as the 2026 production hub and rebuilt the delivery-tracking system that made this year's response more accountable than the first.

MI

Mohammad Itani

Public Relations

Manages outreach, donor relationships, and media coordination. The reason a family pillow initiative has been covered by more than 25 outlets across Lebanon and abroad.

03 — Timeline

From a furniture brand to a wartime institution

2018

Deep Sleep is founded

Moukhtar Itani's family starts Deep Sleep in Beirut, a comfort-and-furniture business built around pillows and lounging goods — the fabric, machines, and know-how that would later make Pillows of Hope possible.

2024

War returns — and so does the family's response

Moukhtar and Nada Makkouk begin hand-sewing pillows at his uncle's workshop on Corniche el Mazraa the morning the bombing starts. Within weeks the effort spreads into homes and workshops across Beirut. Within a month: 12,000+ pillows delivered free, 114 donors, over $14,000 raised, and 100+ volunteers sewing across the country.

2025

Between two wars

With the guns quiet, the team builds what it didn't have time for the first round — a request-tracking system, a production schedule, and a network of delivery partners ready for whatever comes next.

2026

The relaunch

War escalates again. Pillows of Hope relaunches from Beirut Art Center in Sin El Fil, delivering 7,000+ more pillows and drawing renewed coverage from Reuters, BBC, Al Jazeera, France 24, DW, and dozens of Lebanese and Arab outlets.

04 — Impact

Two wars, one running total

Every number below covers both the 2024 and 2026 responses combined — the full weight of what one family and a growing circle of volunteers have built.

19,000+
Pillows delivered
300+
Volunteers, 2024–2026
114
Donors, 2024
$14,000+
Raised, 2024
1,500/day
Peak production rate

2024 Response

  • Pillows delivered 12,000+
  • Volunteers 100+
  • Donors 114
  • Raised $14,000+
  • Model Home sewing + neighborhood workshops

2026 Response

  • Pillows delivered 7,000+
  • Production hub Beirut Art Center
  • Delivery model Vetted partner network
  • Tracking Photo/video proof of delivery
  • Press reach 25+ outlets
05 — As Seen In

Coverage across two wars, in Lebanon and beyond

Wire services, broadcasters, and civil-society outlets have followed the story from the first sewing machine in 2024 to the 2026 relaunch. A selection is below.

This is a working subset — the complete, editable roster (with placeholders for outlets still pending a link) lives in the dedicated Media Coverage page built earlier for this initiative.

06 — Made Possible By

The suppliers behind every pillow

Wardeh FabricDonated over 2,000 meters of cotton for production.
Rakha TextileOffered deep discounts on 5,000+ meters of fabric.
114 Global DonorsMade comfort a shared, worldwide effort.
07 — How It Ran

The mechanics behind both responses

Pillows of Hope operated through two channels, both wound down once each response concluded. This is a record of how they worked.

Pillow of Hope Packs

Supporters could sponsor a pack of 50, 100, 500, or 1,000 pillows, made by local volunteers and artisans and delivered free of charge to displaced families. Packs could carry a dedication, or be left for the team to distribute where the need was greatest.

Direct Donations

Contributions funded materials, logistics, and delivery, with 100% going to displaced families. Channels included local transfer (Whish, OMT, cash) and international transfer (Western Union, RIA, TAPTAP Send, Bank of Beirut).

08 — FAQ

What people ask about Pillows of Hope

What is Pillows of Hope?

A Lebanese humanitarian initiative, grown out of the family furniture brand Deep Sleep in Beirut, that sewed and distributed free pillows to families displaced by war across two responses: 2024 and 2026.

Who founded it?

Moukhtar Itani, a computer science graduate of Rafik Hariri University and founder of Apex Solutions SARL and Deep Sleep, alongside his mother Nada Makkouk, who sewed the first pillows with him in 2024.

How many pillows were distributed?

More than 19,000 in total — 12,000+ in 2024 and 7,000+ in 2026.

Is it still accepting donations?

No. The active response has concluded; this page documents how it operated.

Two wars. One family that chose to answer with rest.

Pillows of Hope's active response is over, but the record stands: 19,000+ pillows, 300+ volunteers, and a family that turned a furniture business into a wartime institution twice.

Visit Deep Sleep →